“We put the ass in fashion” – Meredith Zoe

meredith zoe, founder of fool's gold

Hi! I’m Meredith, founder and designer of Fool’s Gold. I launched my brand with a love of creating cute accessories, clothes and bikinis that emphasize individual beauty and style.

Originally we went by the brand name ‘Diamonds Are Evil’. Our goal was to apply a mix of traditional and modern techniques to common materials, creating cool shit that didn’t rely on unethical diamonds, gemstones and metals. Unfortunately, bc I’m disorganized, I lost the domain name to a lab-grown diamond company (?!?!) which prompted the name change to ‘Fool’s Gold’.

Through it all, our original values hold true while we design and make cute things for you to feel cute in and that connect you to this community. Everything I make, I make for you!

Be a part of something more with us.

We believe what you buy is a conscious decision to support something – and we know we can make a significant impact with the collective effort of our community. That’s why we make it a priority to donate at least 10% of our profits to causes that matter to us.

In addition, we are always learning more about ethical and sustainable materials and supply chains. It’s an opportunity to create the change we believe the world needs, and as we know better, we do better.

We are far from perfect, but as we grow, evolve and learn, we implement changes here. These are just a few things we are currently focused on.