These small square studs are part of the ‘diamonds are evil collection’. We started our brand under this name, which was linked to our strong opinion of the diamond industry and its lack of ethics. We saw an absence of knowledge and no transparency about gemstones and diamonds and ethical sourcing. We wanted to create a brand identity that, at the very least, started a conversation. This collection draws inspiration from our original classics, reimagines them in new materials, and stays true to our mission of ethical and sustainable design.
Fool’s Gold set out to elevate accessible materials into a modern line of products. Meredith draws inspiration from art, music, culture and AI. While ever-evolving with new materials, technology and aesthetic exploration, the designer applies a mix of traditional and modern techniques to industrial materials to create futuristic styles. Each design is meticulously made to order and production time can take up to 5-7 business days.
Ethics + Sustainability
Fool’s Gold was born from a belief that design and sustainability can, and should, exist in harmony. We focus on four main areas. (read more here)
- Made to Order / No Waste – We make each item to order to reduce waste throughout our entire production process, and we’re committed to finding a use for each remnant from our studio.
- Slow Fashion – We believe in thoughtful design, from initial idea to when you hold it in your hands.
- Sourcing – We are committed to continually searching for better and more sustainable raw materials.
- Giving Back – Each year we partner with organizations and charities that are doing crucial work worldwide to promote human rights, sustainability and earth conservation.
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