Fool’s Gold was established by artists Meredith Christine and Michael Murphy in MC’s Austin apartment, where she somehow managed to a) drag a laser engraver (bought with student loans) up three flights of stairs, b) not die from improperly venting the fumes out of a sliding glass balcony door and c) make, pack and ship everything from a 6 ft square area in her bedroom. Originally going by the brand name ‘Diamonds Are Evil’, the goal was to apply a mix of traditional and modern techniques to industrial materials to create cool shit that didn’t rely on unethical diamonds, gemstones and metals. A tragic stroke of bad luck caused the domain name to be lost to a lab-grown diamond company (?!?!) which prompted the name change to ‘Fool’s Gold’.
While ever-evolving with new materials, technology and aesthetic exploration, the styles embrace both striking textures and a modern urban aesthetic. With a cult following for the brand’s bold statement pieces, the collection has since evolved to include signature themes and exclusive custom designs.
Each design is meticulously made to order and production time can take up to 5-7 business days.
Ethics + Sustainability
Fool’s Gold was born from a belief that design and sustainability can, and should, exist in harmony. We focus on four main areas. (read more here)
- Made to Order / No Waste – We make each item to order to reduce waste throughout our entire production process, and we’re committed to finding a use for each remnant from our studio.
- Slow Fashion – We believe in thoughtful design, from initial idea to when you hold it in your hands.
- Sourcing – We are committed to continually searching for better and more sustainable raw materials.
- Giving Back – Each year we partner with organizations and charities that are doing crucial work worldwide to promote human rights, sustainability and earth conservation.
For custom inquiries or additional details, please email firstname.lastname@example.org